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Approach

Traffic, Dwell and Return™

With our backgrounds duly earned in traditional marketing and particularly direct marketing, the principles to online marketing for us remain the same. Our Traffic, Dwell and Return™ model embodies this and it’s how we approach every client and every project. Like the traditional principles of acquiring, converting and retaining customers, our Traffic, Dwell and Return™ model underpins our experience in online marketing.

What are the business goals? 

When we start a campaign, we like to spend time with the client in order to understand their business goals - this means that we can recommend the best online marketing strategy to meet these objectives.

We need to understand the cause or goal of the strategy rather than the symptoms, so we can ensure that we deliver the most effective strategy.

An holistic approach to online marketing

We look at the website and business processes overall, rather than in complete isolation. Working in isolation usually means that key information is missed and we don’t have a complete picture. Looking at the whole website means that we really start to understand the business and can align the campaign's objectives with the strategy.

An integrated approach

We recommend integrating multiple channels to deliver the best results for you. We closely work with our clients' media and design agencies to ensure we deliver a cohesive strategy which can be delivered across all channels.