A recent post about writing content for SEO sparked a thought about generally writing website copy…

In every case with a new website, we tell clients to make sure they write compelling copy, and even look at hiring a copywriter. Most copywriters we have worked with have heard about SEO, but are not always sure how to write good optimised copy. Give them a list of keywords and phrases however, and the copy comes back keyword rich and focused on the user. This is exactly the balance everyone should aim for.

All content on the website must be interesting to humans, and as such should be written for them. Its all well and good getting web content ranking highly in search engines, only for users to visit the content and find it dull and uninspiring. This will not encourage the user to carry out the action you want, whether it be a sign up, a purchase or whatever. It’s kind of like walking into a store which you have seen a great advert for only to find the store is hard to find your way around, or the staff are unhelpful. It’s not going to inspire you to do what the advert set out to do.

Tags: search engine marketing, search engine optimisation, seo, web content