Posts Tagged ‘seo’

A fantastic blog by Karl Harvard this week on econsultancy.com talks about how SEO is evolving from just keywords and content. Off site optimisation such as blogging and contributing to other social networks.

A social media engagement strategy is now key in terms of SEO for clients. The key is getting clients to buy into this and accept this as part of an SEO strategy. With SEO, there is a distinct skill in writing optimised content and being able to code effectively for SEO. With social media marketing, its all about research and time - making sure that you put the effort in and that you are selective in where you put the effort in.

The theory of themes still runs true - if you run a site that sells gardening equipment, make sure you post on other sites within your genre. Relevant quality traffic is what you want, and building a picture of your site being a regular contributer to popular relevant content sites is key.

Social Media Marketing as we term it here, is the area we expect to grow the most over the next 12 months, and its long and short term benefits towards your overall SEO strategy should not be overlooked.

Not too sure about the goal hanger term though Karl. Where I come from it was called a “jonny liner”, presumably because a lad called Jonny was obsessed with standing on the goal line…

Traffic Online Marketing are a Leeds based online marketing agency. We are a specialised team who focus purely on online marketing. Our approach is to focus on our strengths and ensure that we deliver online marketing campaigns that meet your business goals and objectives. From experience, we know that digital marketing requires in-depth technical and marketing knowledge rather than general knowledge. That is why more leading brands are trusting Traffic Online Marketing to grow their online presence.

We are located in the centre of Leeds close to the railway station and main motorways enabling us to service our clients nationwide.

We are currently looking for an energetic and self-motivated account manager to join us. As Account Manager, you will join a successful team of highly skilled individuals who are dedicated to the care and development of a number of client accounts.

Based in Leeds, you will be responsible for project managing digital and search-specific marketing campaigns.

Key Experience Required:

* Proven Track Record of managing, creating and developing SEO and PPC Marketing Campaigns
* Ability to Build Effective and Long-Standing Relationships with clients and partners alike
* Expertise in setting up an managing social media, comparison shopping and affiliate campaigns
* An Understanding of Web Development and Design

This is a key role within the company and will require you to liaise with internal departments and clients effectively. Helping to shape and manage budgets, time-scales and campaign strategy, you will have a sound knowledge of all things search and digital.

Package:

Starting basic salary: £20,000 upward depending on experience
Holidays: 25 per year pro rata (excluding bank holidays, with at least 3 days to be taken at Xmas)
Full time 9 - 5:30 working hours, Mon - Fri

For more information on the company, visit www.traffic-om.co.uk

Interested applicants should send a CV and covering letter to steve@traffic-om.co.uk

** Strictly No Agencies - any agencies who contact us regarding this role will be invoiced for our time **

A recent post about writing content for SEO sparked a thought about generally writing website copy…

In every case with a new website, we tell clients to make sure they write compelling copy, and even look at hiring a copywriter. Most copywriters we have worked with have heard about SEO, but are not always sure how to write good optimised copy. Give them a list of keywords and phrases however, and the copy comes back keyword rich and focused on the user. This is exactly the balance everyone should aim for.

All content on the website must be interesting to humans, and as such should be written for them. Its all well and good getting web content ranking highly in search engines, only for users to visit the content and find it dull and uninspiring. This will not encourage the user to carry out the action you want, whether it be a sign up, a purchase or whatever. It’s kind of like walking into a store which you have seen a great advert for only to find the store is hard to find your way around, or the staff are unhelpful. It’s not going to inspire you to do what the advert set out to do.