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Pay Per Click

Running an effective pay per click (PPC) campaign can deliver fantastic sales leads or new orders for your business, along with brand-building opportunities.

The first step in a PPC campaign is to complete the keyword research and set up the landing pages. This process takes time and a knowledge of search engine idiosyncracies, and due to the highly competitive nature of PPC once the campaign is live, it needs regular monitoring, optimisation and reporting.

With over 40 years' experience at Traffic Online Marketing, we already have this knowledge and can work with you to deliver your business goals.

Each client is has a dedicated team assigned to their campaign, and its objective is to deliver quality traffic within an agreed cost per action or acquisition. 

We are advocates of ethical campaign management, with no hidden or added costs and will work towards achieving the lowest cost per click (CPC) for our clients. 

Steps in our PPC project set-up

• In-depth market research

Our market research enables us to recommend the best key phrase strategy, including comparisons to your competitors'.

• Budget & metrics

Working with the search engine accounts team, we will put together proposals to ensure that we deliver the maximum ROI. We will also work with you to put in place the targets for the campaign, this is usually the cost per acquisition or action (depending on whether your website is an e-commerce site or generating sales leads).

• Tracking

Tracking implementation is fundamental to the success of the campaign. Without knowing the conversions through the PPC, then the metrics and targets for the campaign cannot be measured.

• Adverts

Ensuring your adverts deliver a competitive advantage against your competitors' is crucial. Understanding how your competitors promote their products / services means that your can differentiate and include your unique selling points. We ensure key messages in your offline marketing are reflected in PPC adverts.

• Management and optimisation 

Once the campaign is live, that's when the real work begins! We will monitor the campaign and adjust it accordingly to ensure the targets in place are met. A structured plan is put in place to test different adverts, landing page designs (if needed) and deep linking.

• Landing pages

A landing page ensures that the user is taken through to relevant content (compared to the advert) will improve the performance of the campaign. Where possible, we will recommend landing page optimisation to improve conversion rates.

• Reporting

Our reports are tailored around your specific business requirements and contain metrics that are relevant to the targets and objectives for the campaign.