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Search Engine Optimisation

Search engine optimisation and your business goals

We are aware there is a trade-off between search engine optimisation (SEO), achieving business objectives and adhering to marketing or brand guidelines. We will work with you to ensure this balance is maintained, so all business objectives can be achieved.

Our search engine optimisation service  

SEO covers all aspects of technology and marketing. We understand that each business is unique, so we will work with you to ensure we implement the most effective search engine marketing strategy to reach your business goals.

Our passion is to help clients to attract high-quality traffic to their websites through the natural listings. We take a long-term view on the strategy, rather than quick wins or techniques that could get you penalised in the search engines.

• Key phrase strategy

Basing optimisation on the right key phrases is essential to the success of the campaign. Reviewing what key phrases people are using to find your products and services can show some interesting results - there can be a mis-match between industry jargon and what customers use. Even looking at mis-spelling your brand can be an important aspect.

• Content strategy

Modern search engines spend a massive amount of time and money making sure that search engine optimisation companies can’t ‘rig the results’. Their goal is to make ensure that their listings give relevant, good-quality results and the key to attaining high search rankings is to ensure that your website has lots of relevant content.

Once the campaign set-up is completed, we work with clients to look at their content plan on an ongoing basis, and how they can introduce fresh, relevant content on their websites at regular intervals.

• Linking strategy

In order to attain high search engine rankings,  a high number of good-quality links need to point towards your website. We would recommend focusing on regional directories and sites as a way of increasing the number of inbound links. Generating content on the site that is topical and relevant to the user will encourage people to link to the content. We also help clients have a presence on the social media sites such as Digg or Stumbled Upon.

Linking strategy is closely aligned with content strategy – good content that people want to blog or comment on will generate more links.

• Technical review

Our technical team will review the existing website and compile our recommendations on how to improve its optimisation. We will then work with you to implement these changes and will be on hand to review the changes once they have been completed.

• Reporting

Reporting on your website's SEO performance is a vital part of any campaign, in order to review its progress and to implement any recommendations. We report on our clients' campaigns on a monthly basis, with a strategic review every three months.

• Our SEO results

We deliver the project set-up on time and to specification. Depending on whether your website is new or established will determine how quickly the results are seen.