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Shopping Comparison Sites
What are shopping comparison sites?
Shopping comparison sites enable the visitor to compare prices for like-for-like products and then direct them to to their chosen site. Over the past few years shopping comparison sites such as Kelkoo (Yahoo Shopping!), Shopzilla , Google Shop (or Base) and Price Runner have seen substantial growth in their market.
The shopping comparison sites operate on a cost per click (CPC) basis, so as a merchant you need to allocate a budget for the CPC rather than a media buying budget.
Our shopping comparison service
We will implement an XML data feed of your products and optimise it for the different comparison sites - which can be a time-consuming process.
At Traffic Online Marketing, we manage the shopping and comparison sites campaigns within the same dedicated team that manages the PPC and SEO. We review which products on the feed are delivering the best ROI and optimise the campaign accordingly.
Services
"Comparison shopping engines drove an estimated £7bn in UK online sales in 2007"
ChannelAdvisor
2008
Pay Per Click
Running an effective pay per click campaign can delivery fantastic new sales leads or new orders for your business.
Affiliate Marketing
Affiliates are paid on a performance basis and therefore can be a cost effective route to expanding sales / leads.
SEO
As each business is unique, we will work with you to implement the most effective strategy to reach your business goals.
