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Social Media Marketing

What is social media marketing?

Social Media Marketing (SMM) is a form of internet marketing which promotes your website / business through social media networks. The idea behind this is to create 'viral' content that can then be promoted through the targeted media channels. 

We start by building your online profile on the various SMM websites. Once other users recognise you as a valuable resource for information, you become more powerful in that community and your bookmarks, articles and submissions take on a greater value than any anonymous contributions. The ultimate goal is the power of influence. Once you have a voice in the community, marketing becomes a 'soft sell' rather than a hard one.

The benefits of social media marketing

• Influence and promote of your products or services – by providing relevant information, you can educate your customers about your products / services in the formats they prefer. Giving customers information in a format and route they want can go along way to creating that buzz.

• Increase in traffic to your website - this comes from visitors directed from the SMM websites and from other sources that have linked to you from the content on the SMM websites. If your website is relevant to the general users on the SMM websites, they will start to track your site and perhaps sign up to your newsletter in order to be kept up-to-date with your products or services.

• Quality inbound links - being popular on Digg or Reddit will increase the number of inbound links to your website.

• Brand visibility and authority - expand your brand awareness online.

• Gaining an insight into the community associated with your business – customer surveys are self-limiting. The most progressive market research can be found within social communities.